Retail Category Management Essentials

Course Info

Retailers are evolving rapidly in the last 10 years. Moreover, competition is becoming tougher, operations are getting more complicated and customers are being more selective. Retailers need to cope effectively with these changes and build more organized profitable businesses.

With this course, you will  learn best practices, actionable solutions, tools, and techniques intentionally delivered for you to easily understand and implement in your own real-world.  Discover a structured step-by-step process you can follow and apply immediately to your own category management

Earning this Category Management certificate gives you easy access to tools you will put to great use in your category initiatives and a great community of practitioners. Learners will have an opportunity to work on your own real-world program throughout the course.

Course Benefits

Build a comprehensive category dashboard 

Build Master Data Files.

Set effective assortment Plans

Contribute to setting optimal inventory plans. 

Build full penetration matrix. 

Set visual merchandizing plans and planograms 

Set an integrated category promotional plan. 

Who Should Attend

• Business Owners
• Commercial Managers
• Category specialists/Managers
• Purchase specialists/Managers
• Marketing specialists/Managers
• Brand Managers

Course Topics

Objectives

By the end of this course, the learner will be able to:

1. Build a comprehensive category dashboard
2. Build Master Data Files including Item, Store, and Vendor
   Master Files.
3. Set effective assortment Plans.
4. Contribute to setting optimal inventory plans.
5. Build a full penetration matrix.